I’ve recently come across a service called Gratipay. In essence, one can pledge to give money each week to people or teams for the work they are doing. What makes it interesting is that it is all based on having gratitude for the work others are doing, and for those on the receiving end, having gratitude for the Gratipay they receive. There is no limitation or rules as to how the team’s Gratipay is split up, so the system is heavily based on trust, honesty, gratitude, and openness. Another point worth noting is that Gratipay is an Open Company, whereby they themselves are funded on Gratipay and operate very much so like an Open Value Network without the accounting of value aspect, rather that is replaced by the trust model. There are some interesting blog posts from the Gratipay team on being an open company, their motivations, their challenges, and more. I read through most of them and found them to be insightful. Continue reading Considering Gratipay
In this post I’m going review the entire process of creating and running the successful OpenFarm Kickstarter campaign. I’ll cover what worked, what didn’t, and what we would do different if we could do it all over again. I hope this helps inspire others to run their own campaigns, and inform them of what they should be thinking about and doing throughout the process.
Intentions and Metrics of Success
A common misconception is that crowdfunding is exclusively about the money – that the total pledge amount on your campaign page is the only thing that matters. Though the money is obviously a very important metric of success, it is not the only one. There are many other factors that can make you and your idea succeed.
In order to define our metrics of success, we first set out our intentions for creating the crowdfunding campaign. What is the purpose of creating the campaign? What do we want to achieve? With the OpenFarm campaign, these were our intentions: Continue reading Creating and Running a Successful Kickstarter Campaign for OpenFarm