Tag Archives: Business Model

Customer Development

Cal Poly Senior Project team here:

When we started our journey with OpenFarm we first asked ourselves, “What is our customer segment?”, “Who are we bringing this product to, and why is this website valuable to them?’”

We followed up this question by sending out a survey to all members of the Kickstarter campaign to try and see who supported the idea and identify characteristics of that culture.   We asked many questions, such as “What about OpenFarm are you most excited about?” and “Would you be available for a followup interview?”, both of which we got fantastic answers for from the over 400 respondents! Yet, of all the information we gathered from this survey, we found the most significant pieces of information on these two graphs. (click them to enlarge) Continue reading Customer Development

Cal Poly Senior Project Team

Hello everyone!

This is the Entrepreneurship Senior Project Team from Cal Poly.  Our team in Fall quarter was comprised of four individuals: Christian Renfro, Emily Plummer, Jake Wing, and Ally Woods.  We joined the OpenFarm team in September and have had an awesome journey with such a fantastic and positive group of people.  When we first met Rory he presented us with the main question:  “How do we keep the lights on for OpenFarm?” “What is a sustainable revenue model that works with the culture we are trying to create?”  It was with this question that we realized we had a lot of learning to do.  About gardening, OpenFarm, the people who value it and the culture that we are trying to foster through being open source.

There are a few things we do as Entrepreneurs at Cal Poly, from Identifying our “Customer Segment” and “Value Propositions” to identifying a scalable revenue stream, and so on.  Essentially all aspects of a startup merge into something we call the business model canvas- what we were on a mission to define. Here is an example:

business-model-canvas

So, 3, 2, 1, and we’re off!  But.. where do we start?  Well, we had to take 2 steps back in order to take any steps forward as a team.  So we started working on the basics. Continue reading Cal Poly Senior Project Team